HelloFresh Offers Buddy The Elf Meal Kits: Weekly News 12.02.22

This week on The Radcast, Ryan and Christina are giving you the latest news in marketing and social media, as well as some post-Thanksgiving slump and exciting plans for the coming weeks.

This is a perfect opportunity to catch up after all of our hard work over Thanksgiving break; we hope that everyone has had time to relax while they are away from work. Wherever you are, whoever you are, we wish you a happy holiday season!

Small talk:

• Sponsors:
  • Branded Bills: Beanies and a holiday gift guide (01:30)
  • RADCAST20 = 20% off entire purchase
  • www.brandedbills.com
• Ryan and Christina share their pre and post-Thanksgiving week and they’ll both launch their new projects in the coming weeks and months. (04:35)
• HelloFresh caters to ‘Elf’ fans with meal kits serving Buddy’s signature dish - Buddy the Elf Spaghetti boxes are based on a dish the protagonist eats in the movie consisting of spaghetti, candy and syrup, with HelloFresh putting a “chocolate-forward” spin on the oddball concept. (06:30)
• Burger King Debates if the Best Burger is from McDonald’s, Five Guys or KFC - is it really worth it to name your competitor? (07:57) bit.ly/3gNSzh3
• Winners and losers of Black Friday 2022 - Heading into the holiday, some estimates showed that while in-store shopping could make a return, inflation could thwart consumer spending, as shoppers expected to get less for more money.(12:20) bit.ly/3OSQkFI

Rad News:

• Last week - Infinite Possibilities for Innovation with Maurice Hamilton - a Think Billions Experience Guest, the Founder and CEO of Infinavate. Ryan talks with Mo about his entrepreneurial journey and how he is transforming enterprises with innovative technology that elevates profitability, security, and efficiency. (13:55)
• Next week - David Caldwell and Episode 300 Christopher Lochhead (14:40)

Social Media Holidays:

• December 4: National Cookie Day #NationalCookieDay (17:50)
• December 4: National Santa’s List Day (19:25)
• December 5: International Volunteer Day (22:30)
• December 5: Repeal Day (remembering the end of prohibition) (22:58)
• December 5: World Soil Day #WorldSoilDay (23:18)
• December 6: Bartender Appreciation Day (23:50)

Social Media News:

• Tiktok’s Cap University teaches creative agencies how to use the platform - Ad Age announced the new category for its 2023 A-list. Creativity awards, best use of TikTok, which will be chosen by a jury of Ad Age editors and TikTok executives. (24:40) bit.ly/3Fk46xH
• Kim Kardashian re-evaluates Balenciaga relationship after child backlash - The shoot, which featured children posing with teddy bears dressed in BDSM-inspired accessories, sparked outrage online.  (26:47) bit.ly/3OTdxrc

Marketing News:

• Corona turns iconic holiday ad into virtual Tannenpalm Tree Lot - Corona Extra USA launched a 2022 holiday marketing campaign built around its iconic “O’Tannenpalm” ad from 1990. An augmented reality location enables users to place a virtual palm tree — decked out in holiday ornaments — in their own space and includes interactive elements. (29:05) bit.ly/3ORH58N

If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.

Learn more by visiting our website at www.ryanisright.com

Subscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.