Why it’s really not just about copy

Today I’m reflecting on the overarching theme of the podcast this year - that it’s not just about copy. Solid copywriting skills are foundational, but there are four other pillars or principles that underpin effective written communication.

Find out what they are and how you can use them to your advantage.

Enjoy and happy writing!

You might also enjoy:

Episode 42 - Is your mindset getting in the way? (solo)
Episode 4 - How to learn to love a blank page (solo)

Important links:

• Work together: 1:1 copy coaching, the Co-writing Content Crew or bespoke workshops
• Website: https://www.emmamcmillancopy.com/
• Book a discovery call - https://www.emmamcmillancopy.com/discovery-call/ 

This podcast is produced by Emma McMillan & Sarah Harney.

I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.