109. Campaign podcast: Hitachi & Mamapöol on their carbon-cutting film & the Campaign Ad Net Zero Awards

Hitachi and agency Mamapool join this week's podcast to discuss their award wins from last month's inaugural Campaign Ad Net Zero Awards, plus how brands can run effective campaigns without being called out for greenwashing.

Hans Daems, a COP26 director and group public affairs officer for Hitachi, and Tom Pinsent, co-founder of Mamapöol, also explain how they made their virtually zero-carbon ad, "Racing to zero".

The podcast is hosted by Campaign's media editor Arvind Hickman, who is joined by premium content editor Nicola Merrifield.

Further reading:

https://www.campaignlive.co.uk/article/campaign-ad-net-zero-winners-2022-green-production/1805247

https://www.campaignlive.co.uk/article/campaign-ad-net-zero-awards-2022-winners-revealed/1804648

https://www.campaignlive.co.uk/article/sustainability-pythons-squeeze-demands-different-advertising-%E2%80%93-fear/1806656

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