Download - 290. How David’s Bridal is using TikTok to rewrite the rules of formal fashion

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Retail Gets Real

Business:Careers

290. How David’s Bridal is using TikTok to rewrite the rules of formal fashion

2022-12-06

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Kelly Cook, chief marketing and IT officer for David’s Bridal, talks us through her background in retail before landing at David’s and how the forward-thinking brand is staying fresh and relevant with an expanded TikTok strategy. We also learn how Cook’s team leverages live shopping events with social media influencers and stays on-trend with the latest in bridal fashions and weddings – like colored gowns, grandparent ring bearers and gender-fluid bridal parties.

Learn more at retailgetsreal.com.