When to Listen to Your Clients (and When Not To)
You're in the service business—but that doesn't mean you always have to listen to your clients.
As a gym owner, you need to carefully consider when to give the squeaky wheels the grease and when to keep your own counsel.
In this episode of Run a Profitable Gym, Chris Cooper gives you an exercise that will help you identify the clients who should get your ear, and he'll help you use their feedback to improve your gym or fitness business.
A word to the wise: Avoid member surveys at your gym or affiliate. Only some clients will provide you with critical insight. The others deserve your respect and care, but their feedback won't help you grow your business.
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Gym Owners United
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1:40 - Identifying your best clients
3:50 - Questions to ask your best clients
5:35 - When to ignore clients and members of the "loud minority"
10:30 - Why surveys are a bad idea
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