#355 This undervalued market can make or break your brand's success: Mumpower

Mums are the most powerful consumers in the world and control around $23 trillion in global annual spending. 

And yet, this market continues to be undervalued in the business space.

Christie Nicholas is the founder and CEO of Mumpower – Australia’s first marketing agency exclusively representing brands mums buy. 

Mark Bouris and Christie discuss the influence mothers have as the financial decision-makers of the household, how they are reacting to the current economic climate, and how can your business leverage this.

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