BYP 249: How Marketers Help Presidents Get Elected with Phillip Stutts

Phillip Stutts is a marketing consultant who worked for decades in the political space. I’m not very into politics, but I am fascinated by the branding and marketing aspect of it. I brought Phillip on to have a conversation about all of that, as well as how today’s real-time issues have affected the economy and buying decisions. We have one of the most interesting conversations I’ve ever had on the podcast. If you have a business and are wondering what people are thinking and buying right now, listen in.

 

We talk about:

1. How Phillip developed his marketing model
2. How American consumers are making purchasing decisions now
3. The importance of safety to the American consumer today
4. How race issues have affected marketing and messaging
5. The disruptions that are happening everywhere

 

Resources:

• COVID-19 Consumer Research
• “SPORTS HAS A PROBLEM…BEING WOKE AIN’T HELPING” article
•  “These 4 Industries Are Going to Die” article

 

Connect with Mike:

https://mikekim.com/

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Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim

 

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