BYP 138 - The Five-Tool Player in Personal Branding
I'm a big baseball fan (go Yankees!) and been watching a lot of playoff baseball of late. That got me thinking about 5-tool players.
In baseball, a 5-tool player can hit for power, hit for average, run, throw, and play great defense. These players are invaluable to a team, but they also have clearly delineated roles, even if they can do EVERYTHING well.
In the thought leadership space, I see 5-tool players as people who can:
This has a huge impact on your income streams. Why?
I have a new saying: "Money flows to mastery and flees from mediocrity."
That means, even if you do all these things well, you still have to tell the market which of these skills you are a MASTER of ... and there can only be one.
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