BYP 54 - Mastering Multiple Brand Management

Some might consider this a "good" problem: having multiple, viable brands. But how do you deal with juggling more than one brand, especially if they're not closely related?

This episode looks at some real-life examples of people managing multiple brands, and a few criteria you might be able to use in deciding whether you should narrow your focus or not.

Mentioned in this episode:

• Jody Maberry
• Park Leaders Show
• Creating Disney Magic with Lee Cockerell
• Porn Free Radio
• Matt Dobschuetz

Text 'BRANDYOU54' to 33444 to get a walkthrough that might help you decide what to do with managing multiple brands.