Housing Our Seniors with Nitin Jain of Sienna Living

Nitin Jain is our guest on this episode recorded at the RealREIT conference. He is the President and CEO of Sienna Living, which offers housing for senior citizens.

The senior living space has a great deal of intricacies compared to other segments of real estate, which Aaron, Adam, and Nitin will discuss. Nitin explains why baby boomers have different expectations of what they expect when moving into long-term care, and we also hear about what Sienna residents have requested from the company.

Topics covered include:

• Growing up in India and how Nitin wound up in real estate in Canada.
• The quickest thing Nitin had to adapt to when working in senior housing.
• What Sienna’s portfolio looks like.
• The privilege and responsibility that comes with caring for peoples’ parents.
• Which demographics Nitin looks at when making decisions for Sienna.
• Issues throughout Canada regarding staffing and what Sienna is doing about it.
• Has COVID forever changed the senior living space?
• The three things that Nitin discovered through conversations with residents and team members.
• What baby boomers expect compared to the previous generation.
• The trend of people wanting more choices.
• Long-term care versus seniors care.
• Regulation implemented for long-term care facilities.
• Why getting into this space is difficult but very rewarding.

More about our guest

Nitin Jain is the President and Chief Executive Officer of Sienna Senior Living where he is guided by his conviction that it is a tremendous privilege and responsibility to serve Canada’s seniors. With over 90 high quality assets in Ontario, British Columbia and Saskatchewan, Sienna is one of Canada’s leading operators in the seniors’ living sector. Prior to becoming President and Chief Executive Officer in June 2020, he served as Sienna’s Chief Financial Officer and Chief Investment Officer for six years, overseeing more than $1B in new investments. He has also held senior leadership roles at Canadian Tire and General Electric before joining Sienna. Nitin’s global career experience began as an operational leader in the hotel and hospitality sector, where he rebuilt and re-invigorated large and diverse teams. His capacity for identifying key areas for operational improvement and implementing plans to capitalize on these opportunities, has been a defining feature of his professional career ever since.

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