In our second interview podcast of November 2018, Doug Hall provides an overview of his latest book, “Driving Eureka!: Problem-Solving with Data-Driven Methods & the Innovation Engineering System”
(This is Tripp's third interview with Doug. Link here for the first interview and here for the second.)
Highlights include:
- Inventing “big ideas” for clients, as they entered the “Killing Zone”
- Applied innovation, using the Deming Philosophy
- How to “Find, Filter, and Fast-Track” big ideas
- Happy clients, paying big money, but the ideas did not happen
- Half the potential value of the big ideas is lost in internal development efforts
- The independent parts of organizations work to promote their own silo
- The average new product idea has a 95% failure rate in the market place
- What’s wrong with project management?
- Innovation projects have uncertainty
- Problem solving with data-driven methods
- Big ideas are easy – making them real is hard
- A major obstacle is a reliance on opinions vs data
- Shifting innovation from an art to a science
- What to take away from this book?
- All products follow a life cycle, from birth to death
- Innovation for extending product life
- How to create an innovation culture
- Innovate or die
- Obstacles to innovation – Lack of Leadership and Lack of a Process
- Brain Brew Whiskeys for mass customization
- Don't feel you need to do "all" of the Deming Philosophy
- Just get started!
- How to receive a special gift from Doug - go to gift