Marketing Mix for the New Year

Marketing doesn't need to be complicated, but it does take time, and it's absolutely a team effort. Three industry experts share insights and top strategies for 2023. Kasey Connors, Trusted Choice VP of operations at the Big "I" national headquarters hosts Casey Rotary, director of marketing at Mason McBride in Michigan and Stacie Cooper, marketing project manager Liberty Mutual/Safeco Insurance/State Auto. The group talks about digital marketing, content creation and website strategy that will help independent agents grow their visibility with the right clients for their agency. Agency Nation Radio is where insurance professionals turn on the mic and share unscripted stories about leadership, technology, marketing, success, and failure—stories that helped make them the professionals they are today. From main street USA to the pages of Independent Agent magazine—we’ve got the stories you want to hear. For more, catch Agency Nation Radio on your favorite streaming platform or visit iamagazine.com/podcasts. Liberty/Safeco: The State of Digital in Independent Insurance Agencies - Agent for the Future Trusted Choice: Exclusive marketing resources for Big "I" members: https://trustedchoice.independentagent.com/ Stacie Cooper: https://www.linkedin.com/in/staciecooper/ Casey Rotary: https://www.linkedin.com/in/caseyrotary/ Kasey Connors: https://www.linkedin.com/in/kasey-connors-professional/