DTC POD: How The Best Brands Are Built
Business:Marketing
#249 - Dae Lim, Sundae School - Taking Over The Fashion World & Hitting $100k Days Solely On Creative
On this episode of DTC Pod, Dae joins Blaine & Ramon to talk about the process of launching a successful fashion label. They talk about the inspiration for Sundae School, leaning into taboos & counterculture, the importance of aligning narrative and motifs with brand, the power of creative, what makes creative pop, getting picked up as a staple by Hypebeast, featuring in New York Fashion Week, building challenges to grow community, building campaigns that have done 100M+ views, cross selling across categories, launching DTC channels after going wholesale, and much more.
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
-----
This episode is brought to you by:
OpenStore- Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours.
Recharge- Visit https://rechargepayments.com/dtcpod to see how over 15,000 commerce brands power their subscriptions
Peel Insights- Visit https://peelinsights.com/dtcpod to uncover actionable data insights to drive your brand's growth
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.
Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here
Follow us for content, clips, giveaways, & updates!
DTCPod Instagram
DTCPod Twitter
DTCPod TikTok
Dae Lim - Founder & Creative Director of Sundae School
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Seated
Create your
podcast in
minutes
It is Free