Are College Bowl Sponsorships Worth It?

With 42 college bowl games on tap, are companies spending smart money to sponsor the event?

(0:21) Jason Moser discusses:
- The economics of bowl game sponsorship
- Why local businesses may have an edge
- Kellogg sponsoring three bowl games, two of them with their Cheez-It brand

(12:45) Tim White and Tim Beyers take a closer look at user-interface design and which companies get it right (and wrong).

Stocks mentioned: AZO, COF, SAM, K, LYFT, HUBS, CRM, SNAP, AAPL, WDAY

Holiday Music: The Hanukkah Waltz by Bela Fleck and the Flecktones

Host: Chris Hill
Guests: Jason Moser, Tim White, Tim Beyers
Producer: Ricky Mulvey
Engineers: Rick Engdahl, Tim Sparks