Brian Deegan. EXTREME SPORTS & EXTREME IDEAS. Episode 536 with The Real Brad Lea (TRBL)
Fueled by Monster Energy, and his tireless efforts, Brian is busy filming, and releasing videos daily on the massively influential YouTube page, “The Deegans.” He consistently cranks out entertaining social media content that is fresh and engaging. It’s not easy to eclipse winning X-games gold, and multiple championships, but the job he has done guiding his three children towards their dreams is some of his greatest work. Not only has he been a great coach, and inspiration to many, but all while staying in peak riding condition, racing off road trucks, filming his podcast, and doing personal appearances for his sponsors. His enduring popularity with fans of riding, and racing attracts top level sponsors to his program like Ford, and Can-Am. Brian continues to outwork everyone, which is why he is one of the most liked, and respected ambassadors in our industry, and draws huge crowds wherever he goes. Brian Deegan - Turned pro at age 17, won his first Supercross race a year later by ghost-riding his bike across the finish line... shortly thereafter, Brian created the Metal Mulisha lifestyle clothing line, helped develop a new sport (founding father of Freestyle Motocross / FMX) and the rest is history!
In this episode, Brad and Brian, an extreme action sports professional, talk about his extreme life; both in the business and at home. Deegan explains his learning curve within the industry and how he put what he learned to use with his own family.
00:00 Intro: Deegan explains where his love for extreme sports began and how his career blossomed
04:13 Deegan explains his monster relationship with Hanson’s energy
07:53 The metal mulisha: Deegan creates his own brand
10:05 X-games: How to get good and be bad
13:01 Extreme parenting
16:05 Deegans near death experience: How it changed his life
20:16 The Deegan Brand: a family affair
21:57 Bomb dropped: The key to being a great parent, BE THERE.
25:00 Brian’s son, Hayden’s motocross career & how he guided him towards success
28:20 Brads adrenaline thrill
32:19 Youtube opportunities: How to monetize
36:20 Brian explains his family’s “TV Show” and the village it takes to make it happen
40:51 The real social media influence: How to beat the system
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