How Complicated Does SEO Need To Be? [Episode #83]

Can only the elite optimize a site for Search? Seth Goldstein joins the podcast to explain why SEO doesn't need always be as complicated as some make it out to be: * Why everyone can do some good SEO * Where SEO professionals fit into the picture * Why SEOs sometimes make SEO sound more complicated than it needs to be SEO can be very complex. If you're managing a large news site with millions of pages that are both syndicated across the web and topically stale in a matter of hours - doing SEO will be hard and complicated. However, this is not most of the web. And while we, the SEOs, may make SEO seems incredibly complex with principles around E-A-T and algorithms, and whatnot... it doesn't have to be rocket science. A site owner, with a bit of love, elbow grease, and a bit of knowledge under their belts can do things that significantly improve their site and its ability to be discovered on Google. Listen as Seth Goldstein and Mordy Oberstein share why they think SEO is often not as complicated as you might think.