EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer
Business:Marketing
Norm Vogele, the Onsite Content Strategist for Page One Power, opines on philosophical concepts with Erin Sparks surrounding Google, content, AI, and SEO on the EDGE. He explains how important empathy is for marketers today.
Why do we anthropomorphize Google? As marketers, we have even more of a challenge to steer away from ascribing humanistic traits to the search engine. Marketers can easily fall into being seen as the “bishops” of Google, revealing the will of the almighty “G” by our clients if we’re not careful.
The challenge is the continual rewards of ranking and traffic. Writing to win in favor of Google doesn’t always mesh with writing to solve the problem the searcher may have. Writing content that meets the need of the searcher must be the principle we hold.
Norm encourages SEOs, and people in general, to stop anthropomorphizing brands and look deeper.
Let’s see how many analogies and metaphors we can fit in… on the EDGE!
Key Segments:
[00:07:38] Why Do We Look at Google as Human?
[00:12:11] Looking for Patterns
[00:16:46] Replicating the Process of Human Reading
[00:19:31] Marketers as High School Guidance Counselors
[00:23:33] EDGE of the Web Title Sponsor: Page One Power
[00:25:10] Writing Like Wikipedia
[00:30:04] Engineering the Best Possible User Experience
[00:33:46] Standing on the Shoulders of the Original Google
[00:35:58] SEOs are Google’s Bishops
[00:37:41] Some People Just Have to Touch the Plate
[00:40:35] Anthropomorphization of AI Content
[00:48:01] The Web is Just a Reflection of Us
Thanks to our sponsor!
Page One Power: https://edgeofthewebradio.com/pageonepower
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https://twitter.com/aka_norman
https://www.linkedin.com/in/norm-vogele-60363076/
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