How SNBL startups are trying to make savings-led purchases cool again

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The looming threat of a recession, rising interest rates, and the RBI’s new guidelines for digital lending are proving to be a roadblock for buy now, pay later (BNPL) platforms.

But many new startups are using this as an opportunity to push consumers away from the more credit-centric models that encourage impulse buying towards a new, planning-based purchase model called save-now, buy-later (SNBL).

How does it work?

Tune in to find out.