256) Study the Switch: What Inspires Consumers to Change Behaviors?

Customer surveys have become the default mechanism for financial brands in understanding consumer behavior. But surveys have a glaring weakness: they fail to account for the “why” behind a customer’s shift in brand loyalty.

Derik Sutton, CMO at Autobooks, tells us why financial brand leaders need to dig deeper and hear the stories behind the shifts in consumer behavior

Join us as we discuss:

- The four forces in play behind switches in customer behavior (7:10)

- How digital evangelists can influence your consumers (18:52)

- Bridging empathy for you customers through proximity (29:23)

Check out these resources we mentioned during the podcast:

- Derik Sutton

- Autobooks

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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