Download - 292. Shopping in a winter wonderland: Measuring the impact of weather on consumer demand

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Retail Gets Real

Business:Careers

292. Shopping in a winter wonderland: Measuring the impact of weather on consumer demand

2022-12-20

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Evan Gold, executive vice president of global partnerships and alliances at Planalytics. Gold discusses his career path from Macy’s to weather data analytics, how weather and geography impacts consumers and how they shop, especially during the holiday season, and what retailers can do to be prepared for Mother Nature heading into 2023.

Learn more at retailgetsreal.com.