All-Time Top 10 Guests – #7 Sebastiaan de With (Lux: On Building the Apple Design Award-Winning Apps Halide and Spectr

We explore building the Apple Design Award-winning apps Halide and Spectre with Sebastiaan de With, Co-Founder and designer at Lux. We cover bridging the gap between visual design and product design, growing from one camera app to a photography company, and advice for those interested in creating and selling an app.

“We will see the landscape littered with the burnt out husks of people that love their passions, but burn so bright that they burn out. And it is so, so valuable to give yourself time, to take a break, to reflect and to realize, ‘these are my passions—how can I healthily pursue them?’” – Sebastiaan de With

EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED)

https://www.danielscrivner.com/notes/sebastiaan-de-with-outlier-academy-show-notes 

FULL TEXT TRANSCRIPT

https://www.danielscrivner.com/notes/sebastiaan-de-with-outlier-academy-transcript 

CHAPTERS

This episode is our definitive guide to building Apple Design Award-winning apps. In it we cover:

• (00:00:00) – Introduction
• (00:02:03) – Sebastiaan’s early introduction to designing icons with HP, Apple, and doubleTwist
• (00:09:23) – Apple as a workplace of incredible learning, punishingly hard work, and in depth design processes
• (00:17:35) – Bridging the gap between visual design and product design
• (00:19:53) – The making and success of Sebastiaan’s first camera app, Halide
• (00:29:28) – How passion relates to success
• (00:31:36) – Growing from one camera app to a photography company
• (00:33:34) – Physicality and attention to detail in digital design
• (00:45:04) – Advice for those interested in creating and selling an app
• (00:48:08) – Whether we should follow our passions in business, and how to nurture them
• (00:54:48) – Sebastiaan’s favorite failures and the definition of success 

ABOUT SEBASTIAAN DE WITH AND LUX

Aside from being an incredible designer, Sebastiaan has built one of the world's most successful, independent iOS app businesses with Lux. And it all started in 2017 when Ben Sandofsky and Sebastiaan launched their first app Halide, which went on to top the charts in the App Store and win Apple's App of the Year Award. Halide makes it incredibly easy to capture and edit beautiful, raw photos, right on your iPhone and now your iPad.

They followed that up with the release of Spectre, which makes it easy to take long, exposure photos, which also topped the App Store and won them a second App of the Year Award. All of Lux's apps are centered around photography, and they're building a next-generation camera company. 

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ABOUT OUTLIER ACADEMY

Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK.

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ABOUT DANIEL SCRIVNER

Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts.

Website: https://www.danielscrivner.com

Twitter: https://www.twitter.com/danielscrivner

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