Real Estate Investor's Guide to Marketing and Branding - Part 1

Today is part 1 of a two-part episode of the real estate investors guide to marketing and branding. Understanding how each one of these things functions individually and together like a “couple” is vital to the success of your real estate investing business. 

Marketing is how you get leads, but branding is why they choose YOU.

Key Highlights:

[00:01 - 04:25] Opening Segment

• How everything that you do is marketing

• Branding is the way people feel about you and your presence at every touchpoint

• Be aware of building your own credibility and authority

[04:26 - 08:52] Build Your Brand and Become Known

• Different ways to get leads

• Direct mail, lead generation, networking, and follow up

• People now look for credible evidence of a real business and trustworthy person online

[08:53 - 13:21] Unlock the Gold of Off-Market Deals

• Why you should take advantage of probates and networking for lead generation

• How probates are the gold of off-market deals

• A lead generation website is needed for credibility and authority

[13:22 - 19:16] Closing Segment

• Don't always be in the ask position, have something to give
• Marketing doesn't have to be confusing or complicated, but you do need a plan

Be sure to stop by the "Louisville Gal's Real Estate Blog" where you can get a FREE Marketing Plan Template.

Resources Mentioned:

Louisville Gal’s Real Estate Blog for Freebies

Invelo CRM: Both free and paid versions are available. 

Carrot Websites

Who Not How by Dan Sullivan

Vista Print

Fiverr or 99 Designs

Key Quotes:

“Your brand creates trust, it creates loyalty, it builds authority and you build a whole presence around your marketing.” - Sharon Vornholt

“It's not so much about who you know as about who knows you.” - Sharon Vornholt

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

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