Build The Funnel, Then The Business…

I was taught to build a business plan and borrow money to build it. Hopefully, the business you planned on paper made money. 

It's so much better and safer to do the exact opposite. Build a product and sell it. Then build the business.

My point is that a sales funnel and a business are two completely different things. They are separate to build, and they accomplish different things.

A sales funnel core function is to generate revenues, whereas a business is all about systems.

One criterion for determining if you have a business is if you can step away from it for 3 months. 

Would it still run?

You don't have a business if you do all the fulfillment, replying to emails, and all the customer support by yourself. You just have a funnel that is making money.  

Tune in to hear me out….

Key Takeaways

- My full circle moment (00:47)

- A funnel is not a company (04:57)

- Do you have a business, or are you the business (09:27)

- Criteria for gauging the health of a business (11:13)

- How to build a business around a sales funnel (14:12)

- Can you take a hiatus from your business? (15:30)

Additional Resources 

- Get your Capitalist Pig Swag Here 

- Capitalist Pig Facebook Group 

- Interview me on your show

- Connect with me here 

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Download Season 1 episodes here

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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.