Author of Natural Prophets, Joe Dobrow is a marketing expert who served as the head of marketing for a number of natural foods brands such as Whole Foods, Balduccis, and more. Cathy interviews Joe about his book, and about the changes that the natural foods industry has undergone over the past few decades. This program has been sponsored by Whole Foods Market. Todays music provided by The California Honeydrops. Image from Natural Prophets Im really hard-pressed to think of any other industry out...
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