Laban Roomes: Goldgenie Global A pleasure to have Laban on this podcast! I spotted him on television doing an interview about being an entrepreneur and remembered when he was on Dragons Den in 2007, James Caan invested in his business. Goldgenie is a British company which provides gold-plating and other decoration for mobile phones and other objects.[1] In 2007 it appeared on the appeared on the Dragons' Den television programme, and received an investment from James Caan.[2] In 2009 it decorated iPod nanos with lead crystal to be sold in aid of the Elton John AIDS Foundation.[3] In 2014, it marketed a 24-carat gold-plated bicycle at $390,000; a version with embedded diamonds was also available for $470,000.[4] Laban Roomes runs Goldgenie global, and they specialise in customising everyday items with gold-plating, things like Lexus, Bentley, Rolls-Royce car emblems. Goldgenie also offers a range of customised iPhones, Blackberries, Samsung, HTC, tablets, and other luxury gift items like preserved roses. They are pioneers of what they do, he started by developing a prototype in the early days and plating items using 24K gold.
ld a story when a child and Aesop’s fable, the story of the fox and the lion, he took the time to align himself with Rolls-Royce and Bentley and this helped him to grow. By aligning with well-established luxury brands Laban Roomes: Goldgenie was able to borrow their credibility to make the Goldgenie brand more credible. Celebrity Association Enhances The Credibility of Your Brand Goldgenie aligned with celebrities and they were photographed with their items in the celebrities hands and with credible people, people are quite fickle, if it is good enough for David Beckham it is good enough for me is the attitude of most people. Celebrity endorsement is massive for building your brand and the authenticity of your business comes through in what you do. Laban Roomes: Goldgenie “My character and passion for the brand has made the brand what it is today and there is always an intrinsic energy and leadership skills does he have and I like to think Goldgenie is a product of that.” We also discussed our course and how giving back is part of our ethos, part of his company is called bling with benefits. and he designed a range of iPods for Elton John’s charity and with other charities with iPods signed by Frank Lampard. "There is an unseen law that when you give there is a blessing that rains down on you especially when you give from the heart." "It is not luck when we succeed at work, this is the key takeaway, it is about hard work, vision, trying your best, with passion and determination, leading you to become lucky or blessed. Learn more about personal branding here: https://legacymediahub.com/the-ultimate-guide-to-personal-branding/
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