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This is: Why EA groups should not use “Effective Altruism” in their name, published by KoenSchoen on LessWrong.
Starting a conversation about the name “Effective Altruism” for local and university groups.
Abstract: most EA groups’ names follow the recipe “Effective Altruism + [location/university]”. In 2020 we founded a university EA group who’s name does not include the words “Effective Altruism”. We have grown rapidly, and it now seems more and more likely that our organization will stick around in years to come. We think our name played a non-negligible part in that. In fact, we believe that choosing an alternative name is one of the most cost-effective things you can do to make your group grow. In this article we argue that more (potential) groups should consider an alternative name. We propose a method for coming up with that name. Lastly, we propose that “part of the EA network” could serve as a common subtitle to unite all EA groups despite their various names. Scroll down to ‘summary’ for a quick overview of our arguments.
One of my teachers, a social entrepreneur, once told me: “when you are doing any kind of project, first make sure to give it a good name.” These words ran through my mind when I, together with five others, started a new EA student association at Erasmus University Rotterdam in the Netherlands.
At our second collective meeting we decided against the name “Effective Altruism Erasmus” and opted for “Positive Impact Society Erasmus” (PISE) instead. Now, 6 months in, we still believe this was a great decision. Our association is doing well, and we believe that our name has had some part in that.
As we speak, more Dutch EA groups are considering changing their name. Maastricht University’s chapter is already called “LEAP” (Local Effective Altruism Project) and the group at Wageningen University is also considering a name change.
We think we should have a movement wide conversation about “Effective Altruism” as the name for local and university groups. Below we have written down our thoughts on two questions: firstly, should local and university groups have a name other than “Effective Altruism X”? Secondly, if so, what should that name be? Lastly, we propose a common subtitle for all EA groups with an alternative name. Our thoughts are far from complete and we are uncertain on many accounts. We invite anyone to add to the discussion!
Before we start: how important is a name anyways?
How important is the name of your group? On the one hand a name is just a name. If you are delaying founding an EA chapter because you are fervently debating your groups name, you need to reconsider your priorities. However, you only get one chance at a first impression and sometimes your first impression makes a difference.
How much of a difference does it make? In the last 6 month our group grew from 6 active members to 24, all of which are now spending time every week on organizing events and workshops, working on projects etc. Many of them had never heard of EA before this year but have now taken a fellowship, or read an EA book. If we had to make a conservative guess we would say about 2-3 people would not have found us if we would have had the traditional name (later we will give some examples of this).
In total, coming up with the name took us about 3,5 hours (which was about an hour longer than it should have cost). 2,5 hours of work for growing your organization by 2-3 extra active members (every 6 months) is a return on investment we haven’t often seen elsewhere. Therefore we think more local and university groups should consider an alternative name.
Should local and university groups have a name other than “Effective Altruism + [location/university]”?
The name “Effective Altruism” was never meant to take off as a popular term. The marketing implications of the name ...
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