MoviePass Enabling Movie Lovers' Habits For $10 a Month
Mitch Lowe, an early Netflix executive, has an extreme proposal for how to get more people into seats at movie theaters: Let them come to all the showings they want for about the price of a single ticket each month. His new company, MoviePass, is offering a movie ticket subscription for $9.95 a month, which will allow customers get in to one movie theater showing every day. With so many movies coming out, there's no reason not to sign up.
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