Next Level – Contractor Podcast
Business:Marketing
10 Tips for Persuasive Copy (+Covid Opportunities)
2020-03-22
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✓ Look for the opportunities amidst Covid.
✓ Once you see new surges, push into them.
✓ Use the Word “You”
✓ Capitalize on FOMO
✓ Use Bulleted or Numbered Lists
✓ Support your calls to action with a little explainer text “this is what you can expect next.” ✓ What happens when I submit a contact form?
✓ Go ‘benefit driven’ rather than ‘feature driven’ with it.
✓ Scarcity
✓ Authority
✓ The principle of “Liking” / Writing conversationally - Humor/humanity
✓ Cut out the fluff and be concise
✓Be the challenger.
✓ Write it out with 300 words and then figure out how to say it in 30.
✓ Write to ONE representative ideal prospect.
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✓ Once you see new surges, push into them.
✓ Use the Word “You”
✓ Capitalize on FOMO
✓ Use Bulleted or Numbered Lists
✓ Support your calls to action with a little explainer text “this is what you can expect next.” ✓ What happens when I submit a contact form?
✓ Go ‘benefit driven’ rather than ‘feature driven’ with it.
✓ Scarcity
✓ Authority
✓ The principle of “Liking” / Writing conversationally - Humor/humanity
✓ Cut out the fluff and be concise
✓Be the challenger.
✓ Write it out with 300 words and then figure out how to say it in 30.
✓ Write to ONE representative ideal prospect.
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