13 Keys for Better Contact forms: Get More Website Form Fills

✓ Simplify the fields - get down to nuts and bolts (you can follow up w a questionnaire)
✓ Fields should match the expected size of the answer
✓ Button should Fit it to the current design - but pop out
✓ Skip the phone number or make it obviously optional
✓ Social proof - where, who, what
✓ Explain what happens next - make a promise
✓ Don’t be picky - validation should be looooose
✓ Convey the value... your jobs not over when they get to the contact form
✓ Indicate required fields
✓ Trust, trust, trust
✓ Clean it up on mobile
✓ Use ‘send message’ or something more personal, the word submit has bad connotations and it actually matters
✓ Make the headline benefit driven - or more personal