Next Level – Contractor Podcast
Business:Marketing
Amplify Rankings with This Easy On-Page SEO Checklist
2020-02-07
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✓ Add a Photo
✓ Make the photo file name-like-this.jpg with the keyword phrase in it.
✓ Add alt text on that photo, and other photos on that page
✓ Add keyword to sub-headings
✓ Add “People also ask?” Type words to subheadings
✓ Look at “LSI Keywords” and add a few paragraphs to give context on ‘shoulder topics’
✓ Add text from other things something is ranking for in Search Console
✓ If you have a ton of autonomy: Can you help better fulfill the user intent? - Write it out, add photos and video
✓ Re-structure the images and text to just look natural and engaging.
✓ Link internally to other related, link to it from other pages
✓ Link externally to authoritative sources (1 or 2)
✓ Reshaping the theme of the post (making it into a listicle / organizing it better)
✓ Tweak the Meta Title to front load the keyword
✓ Front load the keyword in the meta description sometimes too so it gets bolded.
✓ Keyword phrase in first and last paragraph, + bold a sentence with it in there
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