✓Making sense of PPC & how to avoid common pitfalls
✓ Making sense of budgets and what to expect in terms of results
✓ Pros & cons of doing it yourself vs. outsourcing
Facebook PPC
✓ How to capitalize on PPC leads
✓ Lighting fast responses (speed)
✓ Outgoing demeanor (friendly, helpful)
✓ Mastering the follow-up (frequency, communication channels)
✓ Buying Leads vs. Generating Your Own
✓ Lead aggregators
✓ The fastest way to increase revenues (hint: it isn't more leads)
✓ How the most successful companies are dominating your market
✓ Referrals are unbeatable
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