261) Content is a Conversation: Digital Marketing for Financial Brands and Services

In the risk-averse industry of finance, digital content marketing can feel like traversing a minefield. As social media platforms continuously adjust their algorithms, many financial brands and fintechs struggle to keep up while using outdated traditional marketing tactics.

Anna Wolf, Owner and CEO of SuperScript Financial Marketing Agency, tells us why financial services need to stop touting digital content like a broadcast and treat it like a conversation.

Join us as we discuss:

- Why financial services are always a step behind in digital marketing (8:13)

- Reexamining your long-term digital marketing play (15:47)  

- The future of AI writing tools and their place in content marketing (24:18)

Check out these resources we mentioned during the podcast:

- SuperScript Financial Marketing Agency

- Anna Wolf

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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