Content marketing is at the center of marketing today. Everything we tweet, post, pin and create is a form of content marketing.
Blogs are a foundation for many brands and people establishing thought and brand leadership online. Blogs can serve as a home base and help connect the dots between earned, owned and paid media to nurture relationships and achieve desired business outcomes.
Unfortunately too many digital, social and content marketers think they can just write a long blog post or thro...
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