148: Power of Intention & Trust to Earn Attention on Social Media Networks

Welcome to the digital marketing era where attention is the absolute most scarce resource. There is clearly no lack of people and brands trying to grab your attention. Every where we turn, every device we turn on, every social network feed we scroll, there is noise. Brands want us to check out their hot deals, digital marketers want us to watch their videos, download their white papers and the list goes on. Many digital and brand marketers hop on Twitter with the hopes of grabbing quick attenti...