139: Earned Media Does Not = Influencer Marketing

Many brand and digital marketers are poorly confusing influencer marketing with earned media. Some of these marketers may be making innocent mistakes. However, some very well know the difference but are pretending that they don't. As a result they are negatively impacting their brand perception and damaging relationships with the people who they claim they want to embrace and invite closer to their brand.  Yes, this is the elephant in the room for many brand marketers and the influencers, thoug...