Remember the days of simple media and mass communication? The days marketers would simply buy an ad, tv commercial slot, throw out some direct mail, a few magazine ads, radio spots, measure the response and get on w/ their day job of herding cats, taming elephants and locking up the crazy monkeys in-house begging them for everything under the sun ;) Joking but you get the point.
Media is not simple anymore, not that it ever was, but now it’s even more complex. It’s not just the explosion of so...
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