Build it and they will come never worked. Many marketers and business leaders waste loads of time and money on creating stand alone silos of content without ever having a strategy for how they are actually going to get eyeballs on it or ears listening.
Creating content is simply the first step. It's the easy part. Everyone including their mom and even some of their dogs are creating content. You can find a video, YouTube channel, podcast, blog, Instagram feed, Snapchat feed on almost any topic ...
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