There is obviously not a shortage of content, conversations and brands begging for your attention.
Brands and the smart marketers within them are quickly learning that they are media. It’s easy for brands to hop on Facebook, LinkedIn, Instagram and Twitter to start blasting noise.
The opportunity that every human being and brand can truly be the media is incredible for marketers who respect the media.
However, unfortunately many marketers take the lazy way out and are thinking it is their pur...
view more