103: You Can't Fake Relevance in Social Media, Business and Life

The days of interruption marketing and throwing social spaghetti on the walls of the internet and hoping it sticks are over and done. No longer can you create marketing messages in a vacuum and expect to build relationships, build community, increase brand awareness, or achieve your business goals. Marketers must learn to work smarter, not just harder. Smart marketers are realizing they must stay relevant in the mind of their ideal customer, audiences and social communities. They must consisten...