Did you know that 41% of people believe employees of an organization are more trusted than the CEO, founder or public relations department, according to Edelman Trust Barometer?
Your employees are the front door, back door and window to your brand. They know what is inside your brand and are the people who make the authentic delivery of your brand promise to your target audience, customers and social online and offline communities a truth or a myth.
Your employees are already active on the so...
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