Becoming a social business is a journey, not a destination. You can't just mark a day on the calendar and say "this is the day we will be a social business."
We must embrace the journey. We need to endure the bumps, valleys and remember we are in this journey for the long haul! We need to build a team of people who are ready for the journey and can see the vision ahead.
If you are having difficulty seeing real results from your investment in social media, it may be time for you to do a...
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