045: Twitter for the C-Suite - 15 Things Every CEO Must Do Before Hopping on Twitter

Congratulations! You have finally said “yes” to jumping into the social bird bath with that crazy blue bird, Twitter. It feels like a big commitment and you didn't make the decision lightly. You may have thought this day would never come. You thought that lil' blue bird would fly away to its happy place so you would never have to worry about talking in 140 character fragments of conversation.  However, that lil' blue bird is still kickin', swimmin' and rockin' the social ecosystem. Twitter is ...