Becoming a social business and integrating social media into the DNA of your business is not easy. You can't mark a day on your calendar and state "that is the day we will be a social business."
You can't just wake up and decide… “I am going to be a social business starting today. I am going to do social, be social and kick some social butt. My clients will know I am social. My neighbors will know I am social. My world will know I am social… because I am social.”
Unfortunately it's not tha...
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