034: Social Media Marketing: 45 Signs You Need to Get a Grip on Your Program

Many marketing and business leaders jump onto the social networks after being sold a bag of social goods from consultants and agencies thinking they can drive immediate business return. They often get sold on the belief that all they need to do is "do social media" and the magical social media fairy will deliver them a basket of ROI. The truth is they wind up feeling as though their social program is spinning out of control. They focus too much on the science vs art of social media. They chase ...