[EP.50] How To Construct World Class Stories with Victor Antonio

How To Construct World Class Stories

It's 2023 people...

And I wanted to hit you with a little throwback from 2022!

This episode was one of my favourite's from last year and I wanted to reignite it for your listening pleasure.

In today’s episode of The Influential Communicator, Victor Antonio shows us the nitty-gritty on how to use storytelling to influence, persuade, and sell more effectively in presentations.

Alright, let's get it!

WHAT WE DISCUSS:

• [0:26] - Who is Victor Antonio?
• [12:41] - Talking ego, tapping into your inner voice, and the realization that you should just be yourself
• [17:15] - How storytelling helps salespeople be more memorable
• [33:06] - The “SPA Framework” and what it can do for salespeople
• [36:26] - The difference between a case study and a customer success story
• [39:52] - The right time to share stories as a salesperson
• [44:13] - How a salesperson can use storytelling to appeal to the personal desires of the prospect
• [49:03] - 3 things a salesperson can do to ensure they don’t sound scripted when sharing a story
• [55:24] - An influential communicator Victor looks up to today
• [01:03:05] - If Victor has experienced imposter syndrome when hanging around with people of influence.

VALUABLE INSIGHTS AND KEY TOPICS:

• How to not lose yourself on the road to success by having more self-awareness when you are not being yourself and by having the courage to do things your way

• How to be more memorable in the eyes of your prospect by telling impactful stories which spark an emotion

• How to make better connections with your prospects by knowing what's meaningful to them, identifying their problems, and helping them understand them clearly

• How to penetrate your prospects’ minds by appealing to the different ways in which they process information

3 WAYS TO BOOST YOUR CHARISMA ACCORDING TO VICTOR ANTONIO:

• Don’t rush conversations.
• Listen better and listen with empathy.
• Remember the things that other people tell you.

NOTABLE QUOTES:

• [06:15] - “Sometimes I think we’re obsessed with clocking everything, getting too much done too quickly, that we don’t take our time just to talk to people.” - Victor Antonio 

• [15:06] - “The toughest road to success is the road back to you.” - Victor Antonio

USEFUL RESOURCES:

Connect with Victor Antonio:

https://victorantonio.com/

https://www.linkedin.com/in/victorantonio

https://twitter.com/VictorAntonio

https://www.youtube.com/channel/UCfCyFresVpOJsopvipmcVIQ

https://www.facebook.com/TheVictorAntonio

Connect with Ravi:

https://www.theravirajani.com/podcast

https://www.linkedin.com/in/ravirajani/

https://www.tiktok.com/@theravirajani