How Entrepreneurs Should Use Their Personal Brand to Launch their Startup

For public speakers, establishing a personal brand is essential, but what about entrepreneurs and the owners of new companies and startups? When it comes to the two spheres of social media marketing and tech startups, and how they overlap, there is no one better to talk to than Claire Díaz-Ortiz. Claire established herself in tech during her time at Twitter, where she was hired to lead corporate social innovation. She is the author of several books with titles ranging from Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits to One Minute Mentoring: How to find and work with a mentor - and why you’ll benefit from being one. She is also a speaker, advisor, and angel investor in early-stage startups. Tuning in, you’ll hear us discuss how the world of personal branding has changed over the past 20 years and how best to leverage the power of social media to engage with your followers. We unpack the increasing pressure to have an online presence, regardless of your line of work, and why building a personal brand and engaging with your followers adds immense value to any business. Later, Claire discusses her enthusiasm for mentoring and explains why early-stage investments are ideal opportunities for mentorship. Claire has a wealth of knowledge and we loved having her on the show. Join us today for an inspiring discussion on how to leverage the power of social media and finding which platform is right for you!