How to Get Bigger Brand Deals with Eric Dahan

Most big brands have developed a strategy to harness the power of influencer marketing. Today we speak with Open Influence CEO Eric Dahan about what you can do to land massive brand deals. After introducing Eric’s work we dive into his role in sourcing influencers. Key insights include the importance of audience metrics like impression rates when attracting brands. We then ask Eric about how high influencer follower counts should be. His answer highlights the fact that advertisers care more about your impressions, click-through rates, and how you can drive their product than they do about your follower count. We also touch on Eric’s process when reaching out to influencers, what content deals look like, and breakdowns on how influencers are paid. Later, we explore top mistakes that limit influencer success before Eric discusses the collaborative nature of influencer-advertiser relationships. Big brands need influencers to get their message in front of audiences. Tune in to hear how you can get in on the action.