John Ruhlin Recap: Highlights from the Interview

You don’t need millions of followers to create millions of dollars. Instead, you can develop deep connections with a few clients. That’s one of the key insights from our previous episode featuring John Ruhlin, an expert in client gifting. Today, AJ and Rory share their top three takeaways from the valuable conversation with John. We talk about our number one takeaway, the ‘love bomb’, which involves dropping a massive amount of love and attention on a select group of people. AJ and Rory experienced this first-hand when John threw a unique party at their home — and they’re still talking about it years later. After highlighting the impact of providing extraordinary experiences for a few, instead of ordinary experiences for many, we talk about how investing in people is a long-term marketing strategy.