How to Produce a Winning Infomercial with Kevin Harrington

Today on the show, we welcome a true American legend in the world of business, investing, marketing, and sales. Kevin Harrington is the original “shark” on the hit TV show Shark Tank, the creator of the infomercial, pioneer of the As Seen on TV brand, and co-founding board member of the Entrepreneur’s Organization. Today on the show, Kevin shares with us some of the key lessons he has learned over the decades about marketing to the masses – particularly when it comes to getting people to pull out their credit cards and actually buy something!