Highlights - Adam Alter - NYTimes Bestselling Author of “Irresistible: The Rise of Addictive Technology”
"I think the most helpful education I ever had was not content. It was never like, here is a thing that's interesting. Here is an artist you need to know about. It was always a way of thinking about the world. It was a way of processing new information. And so I think that's something that's worth cultivating, and you don't get all that much time to do that. You get that when you're in school and if you go to university, you get that in university, but then you go about the business of living in the world, and you don't have as much time to do that. So I would say if you're asking yourself, what kinds of courses should I take or what kinds of people should I learn from? I think one of the things to ask yourself - Is this person teaching me a way of looking at the world that I can then take with me onto the next thing?
I want to know that there is a useful way to process new ideas and new things beause the world is going to evolve, and then you're going to be faced with novelty, and you're going to need to make sense of it. And I think that's at the heart of creativity - learning ways of doing things rather than what those actual things are that are in front of you.
So for me, that's very important. What are ways of thinking about the world that are useful to you that will bring on creativity, whatever other useful ends there are that are personally important to you? And that's always been, I think, the hallmark of the best educators and the best minds that I've come across. They have been people that kind of shift the way I process the world and the information I come across in the world."
Adam Alter is a Professor of Marketing at NYU’s Stern School of Business and the Robert Stansky Teaching Excellence Faculty Fellow. Adam is the New York Times bestselling author of Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked, and Drunk Tank Pink, which investigates how hidden forces in the world around us shape our thoughts, feelings, and behaviors. He has written for the New York Times, New Yorker, The Atlantic, Washington Post, and a host of TV, radio, and publications. His next book Anatomy of a Breakthrough will be published in 2023.
https://adamalterauthor.com
www.penguin.co.uk/books/431386/irresistible-by-adam-alter/9781784701659
www.simonandschuster.com/books/Anatomy-of-a-Breakthrough/Adam-Alter/9781982182960
www.stern.nyu.edu/faculty/bio/adam-alter
www.creativeprocess.info
www.oneplanetpodcast.org
IG www.instagram.com/creativeprocesspodcast
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